Your brand identity is much more than a logo!
Do you have a business idea that needs a brand identity or have an existing brand that is no longer speaking to your market? Then I am very interested to work with you to build your brand. To enable businesses like yours to gain high quality brand identity design without the need to pay consultancy prices.
Brand Identity in a nut shell
Your brand identity is much more than a logo: it's the colour and packaging, the space in which you deliver your services and products - whether physical or virtual; it's the definition and essence. It's about focusing in on what's special about your company and communicating it effectively so it stands out against competitors and appealingly to your customers.
My approach
Primarily I believe in good design and like to work with clients who place a high value on design as a solution. My design is strategy and research led – which leads to brand identities that have assisted in achieving tangible business growth and results for clients.
What process do you follow?
A typical brand identity project follows 4 stages:
1. Consultation/Research
Key to all the brand identity projects that I work on is the consultation process with the client and market research phase. This allows for both the client and me to discuss what we are thinking/feeling about the industry and trends that affect it. I place a strong value on partnership with my clients – as ultimately they know there business.
2. Naming
A naming process can then follow if you are starting a new business and have not chosen a name yet or if you feel that your business name is no longer speaking to your market we can look at the option of changing it. Normally three naming options are developed and presented to the client.
3. Concept Development
Once you are happy with the naming and research stages a brand identity concept/s will be developed for you to get an idea of the visual direction for your brand.
4. Look and feel/application
When you have decided on the brand identity concept in stage 3, I then put together a look and feel presentation whereby a visual language is developed around the approved brand identity concept.
How long is a piece of string?
From my experience a brand identity can take anything from three weeks to six months. This is highly dependent on the complexity of the job as well as the size of the company requiring the brand identity, on average though one could probably work on one month as a standard time-frame.
When can you start?
After an initial consultation to understand your requirements – I would be able to give you a better idea of when the project can be scheduled to start and what cost are expected for your project.